The Journey Begins

Thanks for joining me!

I am currently a senior at Arizona State University pursuing a B.A. in Business Administration. During my final semester I decided to go outside my normal realm of experience and take a class devoted to social media in the workplace. I have extremely limited experience with social media including an obligatory Facebook account to keep in touch with family, a short stint on Twitter to get immediate motorcycle racing updates, and a LinkedIn profile to help me become an adult. I was never an advocate of social media and rarely used it to interact with other people. In fact I only made two twitter posts during the year and half I had it, with only one post getting a “Like.” As I write this blog, only LinkedIn has survived my social media purge of 2017 and I honestly do not think my virtual profiles will be expanding in the near future.

Although, I do not see a necessity for social media in my personal life, I do see how absolutely vital is for a business to instantly reach consumers, build its brand, and grown as an organization. Since the name of the class is Social Media in the Workplace, I will be using this blog as a way to document my path from social media obscurity to gaining a better understanding of social media marketing.

Good company in a journey makes the way seem shorter. — Izaak Walton